top of page
Polaris
Chocolate Brand
Branding, Packaging, Spatial Experience Design
An artisanal and premium chocolate brand project that combines business strategy, packaging, retail design, and comprehensive branding to create a joyful and immersive experience. Dedicated to create moments of joy, Polaris goes beyond typical chocolate shopping to create lasting memories.
What is Polaris
A premium chocolate brand that dedicated to creating moments of joy
Polaris is designed to transform traditional chocolate shopping experience into a joyful, memorable, and experiential journey.
Brand Philosophy
MISSION
To be the global passport to iconic flavors, transporting the spirit of global exploration and artistry through every bite.
VISION
To inspire a world where gifting and personal indulgence bring joyful, meaningful experiences.
Voyager Bars
- A global journey through 14 selected & Locally sourced ingredients
- Offering both milk and dark chocolate in 28 bars
Hemispheric Treasures
- Curated collections by Eastern & Western hemisphere
- 4 gift boxes: separated by flavor milk & dark chocolate editions
- Curates 14 flavors into hemisphere-themed collections, with 7 chocolates per box
Magnet Compass: Take Home Memory
Retail Site Location
Gothic Quarter, Barcelona
- Playfulness, creativity, and strong Tourism
- Aligns with Polaris’s playfulness, interactivity and storytelling
.png)
Sales Channel
Retail
1st retail: Barcelona, Later more shops will be opened in Europe
Online
Online chocolate shops deliver internationally
Airports
Collaboration with different airport duty free shops
Branding Application
Product Photography
Behind the Scene
Special Thanks:
Jeff Jones, Damien Vizcarra, Monica Schlaug, Gerardo Herrera, Dan Hoy
Spatial Design Assistant: Robbie Li, Jingxin Liu
Spatial Material Lab: Stella Hernandez-Salazar, Prachiti Kamath
Photoshoot: Xiaotian Mei, Havel Qian, Xiaoxiao, Zane Xiong
Graphic Design Assistant: Ning Hong
bottom of page