top of page
Anonymity
Maison Margiela Makeup Set
Brand Reinterpretation, Art Direction, Identity
and Packaging Design
A groundbreaking makeup collection that expands Maison Margiela’s offerings into the cosmetics industry, exploring new possibilities through innovative packaging and sustainability, while staying true to the brand’s signature 'NO BRANDING' philosophy.
Maison Margiela's Brand Essence
NO BRANDING
Martin Margiela’s cloth initially has zero branding or tags, later he used white tags held by 4 stitches. Differentiate from the standard tags consumers would inspect to identify a designer’s work.
Design Concept
What if we apply ZERO branding onto Makeups
Covering the solid product surface with soft fabric-like texture.
Maison Margiela Brand Extension
What is Anonymity?
Sales Channel
- Online Store
- Retail: Sephora Shelfs
Behind the Scene
bottom of page