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La Mer
25 Chinese New Year Collection
Packaging, TOA, and Artwork Design
My Contribution:
- Concept ideation and brainstorming for art direction
- Designed the wrap graphics and packaging opening structure
- Prepared PDTO production files for vendors
A special project for La Mer celebrating the Year of the Snake, featuring premium gift sets and branded accessories. The scope spanned from initial ideation to design iteration, creating production-ready files, and managing cross-team coordination to bring the vision to life.
These exclusive products will be available through all La Mer sales channels in China and prominently featured at major international airport duty-free counters during the Chinese New Year season.

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